Perspectives… | celebrating multiple points of view

My previous job as a global brand manager put me square in the face of a typical "Type A" lifestyle. But stints in France and Brazil taught me that if we’re not enjoying ourselves along the way, we’re missing the point. Every activity, every meal, every sip has the potential to transform. That comes down [...]

Palo and I ended that "desperation" trip with a lot of memories, relationships and açai. Lots of açai. We were on our way to building more happy relationships across the Americas and in the Amazon. In fact, that trip eventually led to Bossa Nova creating the world’s largest açai joint venture. Two of the three [...]

This trip made it clear why a nutritional gem like açai had been skipped over by industrial fruit companies. Bananas and pineapples (for example) were good choices when fruit companies went out in the 1940s looking for tropical fruits to industrialize. Back them, explorers were searching for fruits that could be exported or cultivated abroad. [...]

After that first encounter with açai in 1999, I’d had many trips back to Brazil, but a trip in early 2006 was more a trip of desperation. Bossa Nova had launched the world’s first açai juice to much greater success than any of us had expected. A single Whole Foods location, for example, sold over [...]

I’ve always loved exploration - the idea of it as well as actually doing it. My first interests were piqued by time spent as a child reading National Geographic with my father. Staying true to my interests, my academic career was grounded in international studies. Upon completion of grad school in France, I spent my [...]